Creative commons is the way forward for dealing with so many our challenges within society and business. But the culture is very different from that we have created in the social Darwinistic (read dog-eat-dog) corporate scuffle. Re-thinking our approach to how we share what we create goes along with the re-think that we need to do concerning how we use or squander our natural resources. Here is a short video about the shared culture that is Creative Commons. http://bit.ly/jteE9